# Meta Pricing

Meta charges businesses based on the conversations not on the per message. For Pricing depends on the following variables such as;

* Conversation Type
* Conversation Category 
* Receiver's Country

{% hint style="info" %}
**A conversation is chat between business and customer within 24 hours of window**
{% endhint %}

## Types of Conversation

{% hint style="info" %}
**Business Initiated Conversation** - where business sends 1st message to customer.

**Customer Initiated Conversation** - where customer sends 1st message to business.
{% endhint %}

## Conversation Category

Conversation Falls under 4 categories are which are as below;

* **Marketing**: When you send messages about promos, updates, or invites.
* **Utility**: These help with specific requests, like confirming transactions.
* **Authentication**: Used to verify users, like one-time passcodes during login.
* **Service**: To help you solve customer questions.

## **Conversation Duration** <a href="#conversation-duration" id="conversation-duration"></a>

Most conversations last 24 hours. If a new conversation starts, it resets the timer. But [free-entry point conversations](https://docs.gallabox.com/conversations/gallabox-conversations-glossary#free-entry-point-conversation) have a 72-hour timer.

{% hint style="info" %}
Chat initiatied by **Click to Whatsapp Ads have a 72- hour time instead of 24 hours.**
{% endhint %}

{% file src="/files/hYVk6BOjlvoRZsFM71Su" %}

{% hint style="info" %}
**Conversation Pricing**&#x20;
{% endhint %}

{% tabs %}
{% tab title="USD Pricing" %}

#### WhatsApp Conversation Pricing in USD <a href="#whatsapp-conversation-pricing-in-usd" id="whatsapp-conversation-pricing-in-usd"></a>

| Country/Region                   | Marketing | Utility | Authentication | Service |
| -------------------------------- | --------- | ------- | -------------- | ------- |
| Argentina                        | 0.0711    | 0.0469  | 0.0422         | 0.0363  |
| Brazil                           | 0.0719    | 0.0403  | 0.0362         | 0.0345  |
| Chile                            | 0.1022    | 0.0674  | 0.0606         | 0.0522  |
| Colombia                         | 0.0144    | 0.0098  | 0.0089         | 0.0069  |
| Egypt                            | 0.1234    | 0.0790  | 0.0711         | 0.0741  |
| France                           | 0.1647    | 0.0883  | 0.0795         | 0.0988  |
| Germany                          | 0.1570    | 0.0981  | 0.0883         | 0.0942  |
| India                            | 0.0114    | 0.0048  | 0.0048         | 0.0046  |
| Indonesia                        | 0.0473    | 0.0230  | 0.0345         | 0.0219  |
| Israel                           | 0.0406    | 0.0216  | 0.0194         | 0.0207  |
| Italy                            | 0.0795    | 0.0483  | 0.0435         | 0.0444  |
| Malaysia                         | 0.0989    | 0.0230  | 0.0207         | 0.0253  |
| Mexico                           | 0.0501    | 0.0306  | 0.0275         | 0.0121  |
| Netherlands                      | 0.1837    | 0.0920  | 0.0828         | 0.1025  |
| Nigeria                          | 0.0593    | 0.0367  | 0.0330         | 0.0357  |
| Pakistan                         | 0.0544    | 0.0291  | 0.0262         | 0.0163  |
| Peru                             | 0.0808    | 0.0482  | 0.0434         | 0.0206  |
| Russia                           | 0.0922    | 0.0549  | 0.0493         | 0.0458  |
| Saudi Arabia                     | 0.0467    | 0.0290  | 0.0260         | 0.0224  |
| South Africa                     | 0.0436    | 0.0230  | 0.0207         | 0.0193  |
| Spain                            | 0.0707    | 0.0437  | 0.0393         | 0.0424  |
| Turkey                           | 0.0125    | 0.0107  | 0.0095         | 0.0035  |
| United Arab Emirates             | 0.0391    | 0.0228  | 0.0205         | 0.0219  |
| United Kingdom                   | 0.0811    | 0.0458  | 0.0412         | 0.0446  |
| North America                    | 0.0288    | 0.0173  | 0.0155         | 0.0101  |
| Rest of Africa                   | 0.0259    | 0.0184  | 0.0166         | 0.0417  |
| Rest of Asia Pacific             | 0.0842    | 0.0543  | 0.0489         | 0.0258  |
| Rest of Central & Eastern Europe | 0.0989    | 0.0712  | 0.0641         | 0.0288  |
| Rest of Latin America            | 0.0851    | 0.0568  | 0.0512         | 0.0486  |
| Rest of Middle East              | 0.0392    | 0.0228  | 0.0205         | 0.0251  |
| Rest of Western Europe           | 0.0681    | 0.0483  | 0.0435         | 0.0457  |
| Other                            | 0.0695    | 0.0389  | 0.0350         | 0.0167  |
| {% endtab %}                     |           |         |                |         |

{% tab title="INR Pricing" %}

#### WhatsApp Conversation Pricing in INR <a href="#whatsapp-conversation-pricing-in-inr" id="whatsapp-conversation-pricing-in-inr"></a>

<table data-full-width="true"><thead><tr><th>Country/Region</th><th>Marketing</th><th>Utility</th><th>Authentication</th><th>Service</th></tr></thead><tbody><tr><td>Argentina</td><td>5.2087</td><td>3.4387</td><td>3.0921</td><td>2.6600</td></tr><tr><td>Brazil</td><td>5.2679</td><td>2.9500</td><td>2.6550</td><td>2.5285</td></tr><tr><td>Chile</td><td>7.4905</td><td>4.9375</td><td>4.4438</td><td>3.8271</td></tr><tr><td>Colombia</td><td>1.0535</td><td>0.7165</td><td>0.6448</td><td>0.5057</td></tr><tr><td>Egypt</td><td>9.0449</td><td>5.7911</td><td>5.2119</td><td>5.4270</td></tr><tr><td>France</td><td>12.0732</td><td>6.4750</td><td>5.8275</td><td>7.2439</td></tr><tr><td>Germany</td><td>11.5084</td><td>7.1916</td><td>6.4754</td><td>6.9051</td></tr><tr><td>India</td><td>0.8355</td><td>0.3544</td><td>0.3544</td><td>0.3342</td></tr><tr><td>Indonesia</td><td>3.4628</td><td>1.6851</td><td>2.5276</td><td>1.5974</td></tr><tr><td>Israel</td><td>2.9752</td><td>1.5846</td><td>1.4223</td><td>1.5171</td></tr><tr><td>Italy</td><td>5.8206</td><td>3.5379</td><td>3.1840</td><td>3.2498</td></tr><tr><td>Malaysia</td><td>7.2493</td><td>1.6859</td><td>1.5173</td><td>1.8510</td></tr><tr><td>Mexico</td><td>3.6729</td><td>2.2408</td><td>2.0168</td><td>0.8819</td></tr><tr><td>Netherlands</td><td>13.4640</td><td>6.7446</td><td>6.0702</td><td>7.5118</td></tr><tr><td>Nigeria</td><td>4.3529</td><td>2.6910</td><td>2.4219</td><td>2.6117</td></tr><tr><td>Pakistan</td><td>3.9885</td><td>2.1334</td><td>1.9200</td><td>1.1966</td></tr><tr><td>Peru</td><td>5.9266</td><td>3.5325</td><td>3.1770</td><td>1.5125</td></tr><tr><td>Russia</td><td>6.7582</td><td>4.0196</td><td>3.6176</td><td>3.3521</td></tr><tr><td>Saudi Arabia</td><td>3.4184</td><td>2.1218</td><td>1.9067</td><td>1.6419</td></tr><tr><td>South Africa</td><td>3.1994</td><td>1.6883</td><td>1.5195</td><td>1.4182</td></tr><tr><td>Spain</td><td>5.1801</td><td>3.2007</td><td>2.8806</td><td>3.1080</td></tr><tr><td>Turkey</td><td>0.9187</td><td>0.7838</td><td>0.7016</td><td>0.2529</td></tr><tr><td>United Arab Emirates</td><td>2.8663</td><td>1.6692</td><td>1.4988</td><td>1.5984</td></tr><tr><td>United Kingdom</td><td>5.9412</td><td>3.3541</td><td>3.0186</td><td>3.2715</td></tr><tr><td>North America</td><td>2.1060</td><td>1.2636</td><td>1.1372</td><td>0.7430</td></tr><tr><td>Rest of Africa</td><td>1.8972</td><td>1.3491</td><td>1.2142</td><td>3.0558</td></tr><tr><td>Rest of Asia Pacific</td><td>6.1714</td><td>3.9793</td><td>3.5793</td><td>1.8843</td></tr><tr><td>Rest of Central &#x26; Eastern Europe</td><td>7.2447</td><td>5.2144</td><td>4.6930</td><td>2.1103</td></tr><tr><td>Rest of Latin America</td><td>6.2338</td><td>4.1615</td><td>3.7468</td><td>3.5685</td></tr><tr><td>Rest of Middle East</td><td>2.8742</td><td>1.6689</td><td>1.4985</td><td>1.8383</td></tr><tr><td>Rest of Western Europe</td><td>4.9885</td><td>3.5391</td><td>3.1852</td><td>3.3470</td></tr><tr><td>Other</td><td>5.0885</td><td>2.8475</td><td>2.5636</td><td>1.2207</td></tr></tbody></table>
{% endtab %}
{% endtabs %}


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