Meta Pricing

Meta charges businesses based on the conversations not on the per message. For Pricing depends on the following variables such as;

• Conversation Type

• Conversation Category

• Receiver's Country

A conversation is chat between business and customer within 24 hours of window

Types of Conversation

Business Initiated Conversation - where business sends 1st message to customer.

Customer Initiated Conversation - where customer sends 1st message to business.

Conversation Category

Conversation Falls under 4 categories are which are as below;

• Marketing: When you send messages about promos, updates, or invites.

• Utility: These help with specific requests, like confirming transactions.

• Authentication: Used to verify users, like one-time passcodes during login.

• Service: To help you solve customer questions.

Conversation Duration

Most conversations last 24 hours. If a new conversation starts, it resets the timer. But free-entry point conversations have a 72-hour timer.

Chat initiatied by Click to Whatsapp Ads have a 72- hour time instead of 24 hours.

4MB

durartion.pdf

pdf

Conversation Pricing

USD Pricing

WhatsApp Conversation Pricing in USD

Country/Region	Marketing	Utility	Authentication	Service
Argentina	0.0711	0.0469	0.0422	0.0363
Brazil	0.0719	0.0403	0.0362	0.0345
Chile	0.1022	0.0674	0.0606	0.0522
Colombia	0.0144	0.0098	0.0089	0.0069
Egypt	0.1234	0.0790	0.0711	0.0741
France	0.1647	0.0883	0.0795	0.0988
Germany	0.1570	0.0981	0.0883	0.0942
India	0.0114	0.0048	0.0048	0.0046
Indonesia	0.0473	0.0230	0.0345	0.0219
Israel	0.0406	0.0216	0.0194	0.0207
Italy	0.0795	0.0483	0.0435	0.0444
Malaysia	0.0989	0.0230	0.0207	0.0253
Mexico	0.0501	0.0306	0.0275	0.0121
Netherlands	0.1837	0.0920	0.0828	0.1025
Nigeria	0.0593	0.0367	0.0330	0.0357
Pakistan	0.0544	0.0291	0.0262	0.0163
Peru	0.0808	0.0482	0.0434	0.0206
Russia	0.0922	0.0549	0.0493	0.0458
Saudi Arabia	0.0467	0.0290	0.0260	0.0224
South Africa	0.0436	0.0230	0.0207	0.0193
Spain	0.0707	0.0437	0.0393	0.0424
Turkey	0.0125	0.0107	0.0095	0.0035
United Arab Emirates	0.0391	0.0228	0.0205	0.0219
United Kingdom	0.0811	0.0458	0.0412	0.0446
North America	0.0288	0.0173	0.0155	0.0101
Rest of Africa	0.0259	0.0184	0.0166	0.0417
Rest of Asia Pacific	0.0842	0.0543	0.0489	0.0258
Rest of Central & Eastern Europe	0.0989	0.0712	0.0641	0.0288
Rest of Latin America	0.0851	0.0568	0.0512	0.0486
Rest of Middle East	0.0392	0.0228	0.0205	0.0251
Rest of Western Europe	0.0681	0.0483	0.0435	0.0457
Other	0.0695	0.0389	0.0350	0.0167

INR Pricing

WhatsApp Conversation Pricing in INR

Country/Region	Marketing	Utility	Authentication	Service
Argentina	5.2087	3.4387	3.0921	2.6600
Brazil	5.2679	2.9500	2.6550	2.5285
Chile	7.4905	4.9375	4.4438	3.8271
Colombia	1.0535	0.7165	0.6448	0.5057
Egypt	9.0449	5.7911	5.2119	5.4270
France	12.0732	6.4750	5.8275	7.2439
Germany	11.5084	7.1916	6.4754	6.9051
India	0.8355	0.3544	0.3544	0.3342
Indonesia	3.4628	1.6851	2.5276	1.5974
Israel	2.9752	1.5846	1.4223	1.5171
Italy	5.8206	3.5379	3.1840	3.2498
Malaysia	7.2493	1.6859	1.5173	1.8510
Mexico	3.6729	2.2408	2.0168	0.8819
Netherlands	13.4640	6.7446	6.0702	7.5118
Nigeria	4.3529	2.6910	2.4219	2.6117
Pakistan	3.9885	2.1334	1.9200	1.1966
Peru	5.9266	3.5325	3.1770	1.5125
Russia	6.7582	4.0196	3.6176	3.3521
Saudi Arabia	3.4184	2.1218	1.9067	1.6419
South Africa	3.1994	1.6883	1.5195	1.4182
Spain	5.1801	3.2007	2.8806	3.1080
Turkey	0.9187	0.7838	0.7016	0.2529
United Arab Emirates	2.8663	1.6692	1.4988	1.5984
United Kingdom	5.9412	3.3541	3.0186	3.2715
North America	2.1060	1.2636	1.1372	0.7430
Rest of Africa	1.8972	1.3491	1.2142	3.0558
Rest of Asia Pacific	6.1714	3.9793	3.5793	1.8843
Rest of Central & Eastern Europe	7.2447	5.2144	4.6930	2.1103
Rest of Latin America	6.2338	4.1615	3.7468	3.5685
Rest of Middle East	2.8742	1.6689	1.4985	1.8383
Rest of Western Europe	4.9885	3.5391	3.1852	3.3470
Other	5.0885	2.8475	2.5636	1.2207